![]() A video of him wearing the glass was posted to Twitter by user on July 10th, 2021, who states in the tweet how Fuentes made "the most racist, the most sexist, the most anti-Semitic, the most Holocaust-denying speech." The tweet (shown below) received roughly 1,200 likes over the course of three months. Pit Viper sunglasses again became associated with white nationalism when far-right and white nationalist political commentator and livestreamer Nick Fuentes wore Pit Vipers while storming the Conservative Political Action Conference (CPAC) in Dallas, Texas on July 10th, 2021. For instance, YouTuber Trevor Wallace uploaded a video on June 28th, 2021, titled, "wears pit vipers once." The video (shown below) received roughly 1.1 million views and 49,000 likes over the course of four months. Pit Vipers and the style of sunglasses became further associated with whiteness online over the remainder of 2021, as well as more specifically White Boy Summer. According to The Daily Beast, the host of a far-right Christian online show smashed a pair of Pit Viper sunglasses in response. The post also received numerous comments, mostly from alt-right accounts telling Pit Viper how cringeworthy they thought the meme was and how they were alienating that segment of its fanbase. On January 8th, 2021, Pit Viper posted a meme they'd made to their verified Instagram account reading, "Extreme Sports / Not Extremist Losers." The meme (shown below) received roughly 13,200 likes over the course of 10 months. ![]() Pit Viper Company Reaction and Denouncement of Alt-Right AppropriationĪfter seeing the popularity of the sunglass on January 6th, 2021, Pit Viper as a brand responded to their sunglasses' implementation into alt-right symbolism and denounced their use by those associated with the fringe political ideology. An image of Baked Alsaka wearing Pit Vipers on January 6th is shown below. According to The Daily Beast, Baked Alaska wearing the sunglasses was the first mainstream association that the brand and style had been adopted by “groypers”- a name for a group of white nationalists who named themselves after a character similar to Pepe the Frog. Capitol on his livestream, which was broadcasted on Twitch. ![]() On January 6th, 2021, far-right extremist Anthime Gionet, also known as "Baked Alaska," wore orange-tinted Pit Viper sunglasses at the storming of the U.S. I mean it could be seen on their insta when they posted two guys “cleaning their beards” and a bunch of homophobic chads and rednecks got all butthurt in the comments.Far-Right Association After January 6th, 2021, Capitol Riots It just seems like they have acquired another audience (chads and rednecks) that also rep the brand as well as the outdoor audience. I got a pair from tell a friend and they’re fucking dope and I’m still rocking them. ![]() Themselves as a company is still great and mostly to their roots. Shit they gave us 120 pairs of glasses last year to give out. Anyone who is hooking up JahTanner and an activation tour that is based around fun is gold in my book. Skiing is not a good way to make money but they still sponsor Tanner and hook up Tell A Friend Tour. Not only that they are staying true to their skiing roots. They seam to continuity stay true to the orginal brand image but now just have capital to do crazy shit. They used grassroots marketing and unique influencers(to say the least) to reach a huge market. The whole point of Pit Viper is to jump the a shark that is already being jumped by someone else. WormracerThey became extremely successful.
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